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Aerowisata Signage

Aerowisata Corporate Sign System

  • Date Completed: October 2011

Signs are high profile presentation of the brand and one of the most prominent forms of promotion we have. Signage should always considered as the key element with respect to its conclusion within site refurbishments…

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The Exciting Journey Begins

  • Client: Garuda Orient Holidays
  • Date Completed: November, 2009

Whitespace revitalized the new brand identity for Garuda Orient Holidays, an in-house package wholesaler Garuda Indonesia Group managing tour package from Australia, New Zealand, Korea and Japan to Indonesia. In order to attract larger market, every package is…

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CWB Signage

Emphasizing Visibility

  • Client: Commonwealth Bank
  • Date Completed: April, 2009

Commonwealth bank signage system, brand engagement project. We implemented Brand Identity that was strategically adjusted with new look & feel system for ATM signage as well as ATM cubicle. Problem was previously found that the logo…

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Engaging The Customers

  • Client: Bright, Pertamina
  • Date Completed: July 2005

Bright is one of the business lines of non fuel retail of Pertamina Group the biggest oil & gas company in Indonesia. The brand Bright is also added value for the gas station, which creates new income. And it was built not only for a convenience store, but the name itself is designed to be extended.

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Leveraging Microfinance for Better Indonesia

  • Client: Sampoerna Sahabat UKM
  • Date Completed: September 2010

Sahabat UKM Brand Strategy Whitespace created holistic brand solutions from brand strategy, brand identity, brand engagement to corporate identity for Sahabat UKM in order to communicate the business activities to the employees, shareholders and consumers. …

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Eximbank

Leading Indonesia Export

  • Client: Indonesia Eximbank
  • Date Completed: January 2010

Indonesia Eximbank Brand Identity To execute the transformation process smoothly, BEI (Bank Ekspor Indonesia) as the previous name of the agency, had re-branded its identity and changed its name into Indonesia Eximbank, that is well-perceived as…

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Whitespace: Brand & Design Matter.

We are now in really deep brand and design business. With a long relationship with our clients, the journey has brought us to find our true soul: to help them...

Established in 1999, Whitespace is Jakarta based brand strategy and design company. Our proven track record has made Whitespace as your future in brand and design. We have served many of our clients from small, medium to large enterprises with complex brand creation and re-branding projects. Our long experience is more than ready to support the development of your visual communication tools from prints to digital mediums. Our frameworks of W-Stepladder™ and BrandXsence™ have made us accountable to solve any given projects. Our method uses brand-driven perspectives in any type of projects that we are facing. We believe that all the works that we do must be taken to the account of responsibility. To get a better knowledge of our services, feel free to explore our pages within the site. Many portfolios and writings from the team might benefit our readers in any specific interest. Our clients vary from all different industries and different segments. From private to public companies, from B2B to retail, and from government to government-owned companies. We serve all companies of different sizes. Our works in brand and design will give you a closer look over our dedication to brand and design works.

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Additional Recent Work

Gigi Transmisi Sebagai Metafora ‘Brand Engagement’

Saya menggunakan Gigi Trasmisi sebagai metafora dari artian  brand engagement, dan menjadi peran utama sebagai pendorong sebuah strategi bisnis. Sebelum berlanjut mari bersama-sama untuk meresapi arti dari brand engagement dan mengapa brand engagement menjadi sangat penting. Brand Engagement? Adalah proses…

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Corporate Brand atau Product Brand, Pilih Mana?

Pada suatu hari saya membaca pertanyaan di LinkedIn.com, dalam pertanyaannya berbunyi seperti ini “Jika Anda diberi satu pilihan, apa yang menurut Anda lebih penting – memiliki  ‘Product Brand‘ atau memiliki ‘CorporateBrand’ yang kuat?” Beberapa orang dalam…

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“If you can, be first. If you can’t be first, create a new category in which you can be first.”

The quote I use as a tittle of my note is taken from Al Ries & Jack Trout. It is proven and make a success. I like to share David A. Aaker’s writting that somehow…

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“Authenticity” is the success of your brand

I’ve been loaded with work and projects lately. So here is my article to prove of my still existence. Oh yeah, it’s about brand as whole and not specific to a brand identity as Logo.…

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What is More Important, an Identity or Image?

Both identity and image have critical relationship. When you are talking about Brand Identity, for some… identity is a logo. But It’s more than that. It is all about the reality of who you are.…

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Where is brand identity design play as major role in brand equity and customer equity

Brand resides in the mind and heart of every customer. Brand’s visual identity with its good and genius design is the point of entry to the market as to what Walter Landor had quoted. I…

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Top 20 CoolBrands. The Official Results 2010 – 2011

Here are the Top 20 CoolBrands taken from The Center for Brand Analysis. The Official Results 2010 – 2011 1. Aston Martin : Automotive Cars 2. iPhone : Technology – Telecommunications 3. iPod : Technology…

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Naming your brand, product, or service

I want to share this discussion from Linkedin.com for Brand & Communication Group. And this is the topic that is arise: ”When naming your brand, product, or service, there is a wide range of name types…

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