Brand Strategy is defined as a long-term plan for the brand including a determination of key audiences and an understanding of what those audiences need to know about the brand and experience. This should precede all other marketing, including naming, as everything should flow from the brand strategy.
A creative brand strategy is creating a solid brand identity for your company and then have your customers associate it with your companies’ name.
Whitespace begins with a solid ground by understanding our client business in details. We use our framework to view a brand through various perspectives. We analyze the business within the category, market research, competitive audit, and self-analysis in order to conceptualize client’s brand big idea and brand identity.
As a result, a brand strategy will become influential. When it builds over time, and later shared and co-created within customers, as it grows in a gradual manner, the result anchors in the mind and heart of every customer.
Whitespace utilizes BrandXsense™ in order to create a good solid brand strategy.