Both identity and image have critical relationship. When you are talking about Brand Identity, for some… identity is a logo. But It’s more than that. It is all about the reality of who you are.

A strategic identity should articulate of who you are, what you do, and why you matter the most to your key audiences. On the other hand an image is how you are thought of (by the audiences). We need to know what the audience perceived about the brand.

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Brand resides in the mind and heart of every customer. Brand’s visual identity with its good and genius design is the point of entry to the market as to what Walter Landor had quoted.

I also agree with Tom Watson, the chairman of IBM, said “Good design is good business.”

But there is going to be a greater challenge after the Logo has existed to the public. Brand influences decision for customers to buy. Therefore, brand must be treated as an investment rather than as a cost. Hey take it this way, good design make good decision for customers to choose in the store shelf.

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