Arsari Group

Created for Arsari Group in 2013

We have done

  1. Brand Architecture
  2. Brand Identity
  3. Branding
  4. Business Stationery
  5. Corporate Identity Guidelines
There is a relevance between businessmen and culture. Business should support culture and culture civilizes business. Hopefully businessmen who are influenced by culture become more civilized – “Culture civilizes businessmen” – Mr. Hashim Djojohadikusumo

Arsari Group is a holding company or businesses ranging from bank, agribusiness, rubber plantation, tin mining, developing renewable energy derived from aren (arenga pinnata) trees and developing technology to tap the power of water. Arsari is a word taken from the syllables of Hashim Dojohadikusumo three children’s names. As a company, Arsari is not only low-profile and down-to-earth, but also having strong kinship in working environment, environmentally concern, preserving cultural heritage, and provide future well-being to others

We created the corporate logo derived from Puspa Bangsa as a symbol of guidance to common believe in concurrently growing the Civilization, Preservation the Cultural Heritage of Society, and the Aspiration of Future Well Being.


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