Danamon Simpan Pinjam, a division of Danamon’s Micro Banking, was the first private bank to aim micro and mass market as their target. It was intentionally and strategically developed that the Danamon parent company logo-mark did not appear in the signature. Based on research during the time, target audience reluctantly felt that private bank was not relevant for them. The development of this logo had made good success story for both Whitespace and client. Danamon Simpan Pinjam micro banking contributes main revenue stream to parent company, Danamon.