Whitespace created the brand communication strategy for the new hype place called Epiwalk. In order to communicate its brand image, Whitespace designed the communication to raise people’s awareness about this Epiwalk as the place for generation-c to experience creative ambience. The tagline is right place, right idea. Epicentrum Walk or EpiWalk is the upscale lifestyle center and entertainment hub with a unique semi open concept strategically located at Kuningan, Jakarta. It is a tribute for today’s mindset – Generation Creative. They are the “now” people; the modern, technology savvy, edgy, vibrant beings who breathes creativity in everything they do. Generation-C can have an inspirational and enjoyable experience while strolling along its one of a kind pedestrian environment that are hard to resist.