Indonesia Eximbank
Created for Indonesia Eximbank in 2010
To execute the transformation process smoothly, BEI (Bank Ekspor Indonesia) as the previous name of the agency, had re-branded its identity and changed its name into Indonesia Eximbank, that is well-perceived as a dedicated agency to facilitate the financing needs and guarantee a cost-competitive export thus to enhance the competitiveness of Indonesia’s exports in global trade.
Indonesia Eximbank positions itself as a state institution with all specificity and prudential principles aim to facilitate, and promote national exports for the welfare of Indonesia.
The visual identity represents a straightforward meaning to communicate Indonesia Eximbank as an institution, which deals with exports in global trade. It symbolizes the sense of certainty/assurance and confidence in the process of export activities.