We have done
Sucofindo just repositioned itself, logo was not changed. This Company Profile is the entry point to communicate its tagline (positioning) to clients that its 50th year, its “Dedication to Excellence”, Sucofindo can “assure your confidence”.
Branding initiative do not always show that brand has to be revitalized or changed in order to repositioned itself in the market. A brand engagement services was practiced during this project.
