Thinking

Our frameworks made us accountable to solve any given projects. Our method uses brand-driven perspectives in any type of projects that we are facing. We believe that all the works that we do must be taken to the account of responsibility. The frameworks include:

W-Stepladder™

A thorough process framework in Brand Strategy development. The complete process Research & Analysis, Brand Strategy, Design Concept, Brand Expression and Brand Identity Management Assets.

BrandXsence™

Framework used to analyze the business within the category, market research, competitive audit and self analysis in order to conceptualize client’s brand big idea and brand identity.

These frameworks have been formulated to become influential. When it builds over time, and later shared and co-created within customers, as it grows in gradual manner, the result anchors in the mind and heart of every customer.