A thorough process framework in Brand Strategy development. The complete process Research & Analysis, Brand Strategy, Design Concept, Brand Expression and Brand Identity Management Assets.
Framework used to analyze the business within the category, market research, competitive audit and self analysis in order to conceptualize client’s brand big idea and brand identity.
These frameworks have been formulated to become influential. When it builds over time, and later shared and co-created within customers, as it grows in gradual manner, the result anchors in the mind and heart of every customer.